
Every employer wants to have a motivated team that works efficiently and enthusiastically. One of the most powerful tools for building a positive company culture is constructive feedback. Not criticism, but especially praise and recognition for a job well done can significantly affect employee satisfaction, productivity and loyalty.
Research shows that employees who regularly receive real feedback, which may include criticism but is always positive, are more engaged and willing to perform better. Praise helps them realize their value to the company and motivates them to continue professional growth.
"Employees are the foundation of every successful company. If we want them to grow, we must not only lead them, but also recognize their achievements and efforts," recommends Lívia Bachratá, Director of Public Affairs at Edenred.
Effective feedback is a game of timing
It’s not enough to tell an employee “good job” and maybe pat them on the back. If you want feedback to have a real impact, you should always give a specific reason for the praise. For example: “You did an excellent job presenting to a client, which led to a new contract.”
It also doesn't matter when an employee receives feedback. Praising them at Easter for work done before Christmas is not very effective.
On the contrary, the sooner an employee receives recognition for their work, the better they will associate the praise with specific performance. "I recommend not waiting for the annual performance review interview and appreciating employees on an ongoing basis," continues L. Bachratá.
Praise should be factual but truthful.
Employees quickly recognize insincerity. Therefore, the employer should always only appreciate what truly deserves recognition, so that the feedback seems authentic and motivating. Otherwise, after a short time, the feedback will be perceived by the employees as empty words, as a technique that the manager has learned and is applying because it should have a positive result. But it does not appear.
"Even better than in private is to praise an employee publicly. This way you not only appreciate the employee's performance, but you also motivate other team members," added the Director of Public Affairs at Edenred.
The sugar and stick tactic is not effective
If you need to tell an employee what they can improve on, try the so-called sandwich method: start with positive feedback, then mention an area for improvement, and end with more encouragement. This approach helps the employee see the criticism as constructive rather than demotivating.
"It's great when positive feedback doesn't just come from managers. Encourage employees to give each other recognition for good work. You can do this through company communication platforms, simple thank-you cards that colleagues can hand out, or any other method. You can even launch a challenge for employees to come up with their own ideas for how they would like to recognize each other," offers interesting inspiration from L. Bachratá.
Positive feedback as part of corporate culture
If you want positive feedback to become a natural part of your business, it is important that all levels of management support it.
Implementing positive feedback into your company culture is not a one-time process. It requires a systematic approach and a willingness from leaders to actively engage. Companies that invest time and energy in this process can enjoy higher employee satisfaction, lower turnover, and better business results.
Edenred is an example of a company that recognizes the importance of employee motivation. L. Bachratá: "We create an environment where feedback is an integral part of communication. We know that employees who feel valued are happier and more loyal."
If you want your employees to be productive and motivated, start with a simple step – tell them that their work is meaningful. Positive feedback is a small change that can make a big difference.