Edenred Group has decided to join forces with French captain and businessman Emmanuel Le Roch, who will take part in the Route de Rhum race in the Class40 category for the first time. The legendary transantlantic race will begin on November 4, 2018 in Saint-Male, France.
Edenred is expanding the reach of its brand
Continuing the rebranding that began in 2017, by entering the world of sports sponsorship, Edenred wants to continue to create an identity of strength, prosperity and unity for its 44 million users, 770 companies and public institutions and 000 million partners. By choosing yachting and allowing Captain Le Roch to take part in its first big, solo race, the Edenred Group wants to present its core values of creativity, simplicity and commitment.
