How to work with Generation Z in the workplace

Employees born after 1996 are now a permanent part of the labor market. For companies, this means one thing - adapting to their expectations, finding ways to motivate them, and creating a work environment in which they can fully develop their potential and bring positive results to the company.

Generation Z is one of the first globally connected generations, which, thanks to the Internet, perceives the whole world as a whole. For them, technology is a natural part of life and they are looking for social value and meaning in their careers. So how do you work with Generation Z employees so that they don't leave, but on the contrary - grow with the company?

Transparent communication

Young employees appreciate leaders who share the same values, are transparent, honest, know how to motivate them and provide regular feedback. Constructive criticism moves them forward, especially if it not only names the mistake, but also shows the solution - how to do it better next time and in which areas to improve. Don't forget about praise, which increases motivation, loyalty to the company and improves team spirit.

Tip: -  Introduce online chats in teams where employees can get to know their managers better. This environment encourages relaxed communication, space for two-way feedback, and allows managers to give quick praise or practical advice. The result is a friendlier atmosphere and greater trust between the team and the leader.

Benefits they really want

Generation Z cares about the issues that shape the world – from mental health to climate change to menstrual poverty. Faced with a myriad of stimuli every day – from digital technologies to economic pressures and rising prices – they are looking for benefits that will bring them inner well-being, support their lifestyle and values.

What are the benefits?

• Mental health – access to a corporate psychologist or coach
• Healthcare – menstrual leave or leave for men and women for abortions, which shows that the company stands by its employees even in difficult times
• Flexibility – possibility of home office, hybrid mode or online calls instead of unnecessary trips to meetings
• Education – training, mentoring and courses that really move them forward

Tip: – give employees the benefits they really want. A practical solution is Edenred Benefits card, with which employees can use funds for many activities - from sports and relaxation, through wellness and culture, health care and much more. Thanks to this, benefits become not just part of the HR package, but a tool that improves the quality of life of employees.

Room for career advancement and growth

One of the biggest concerns for Generation Z employees is career stagnation. They will prioritize diverse experiences and the opportunity to learn new things over long-term loyalty to one company in the same position.

They will be most pleased if the company can guarantee them a career move every two to three years – whether through promotion, rotation to another position or expansion of competencies. Young employees want to learn, develop their skills and bring new ideas. If you show them a clear career path and support them with education, you invest not only in their satisfaction, but also in their loyalty to the company.

Tip - zProvide a guarantee of career growth every two years and motivate employees with a loyalty bonus - for example, in the form of a financial reward or credit for Edenred card, which they can use for meals, education, sports or relaxation. This way you make it clear that you value their work and their long-term contribution to the company.

Values ​​and meaningful work

It is important for modern companies to engage in projects that reflect their values. Generation Z places great emphasis on this aspect – they are not satisfied with just a paycheck, they expect their work to have a wider social impact. They like to get involved in projects that support sustainability, climate initiatives, humanitarian collections or activities related to diversity and inclusion.

Tip: – involve your employees in projects that reflect company values. These could be sports challenges where the money raised is donated to a good cause, volunteer days or company initiatives to improve the working environment – ​​for example, a contribution to public transport, showers for cyclists or accessible menstrual products in toilets.

Generation Z is not more demanding or difficult to manage. With a different approach, you can find loyal, hard-working and honest employees who will create value, achieve great results and bring new ideas. Satisfied employees are the best advertisement for your company.