Edenred, which invented the Ticket Restaurant® meal vouchers and is the world leader in providing prepaid corporate services, designs and manages solutions that improve the efficiency of organizations and purchasing power to individuals.
By ensuring that allocated funds are used specifically as intended, these solutions enable companies to more effectively manage their:
- Employee benefits (Ticket Restaurant®, Ticket Alimentación, Ticket CESU, Childcare Vouchers, etc.)
- Expense management process (Ticket Car, Ticket Clean Way, Repom, etc.)
- Incentive and rewards programmes (Ticket Compliments, Ticket Kadéos, etc.)
The Group also supports public institutions in managing their social programmes.
Listed on the Euronext Paris stock exchange, Edenred operates in 45 countries, with 8,000 employees, 770,000 companies and public sector clients, 1.5 million affiliated merchants and 44 million beneficiaries. In 2017, total issue volume amounted to more than €26 billion euros.
Ticket Restaurant® and all other tradenames of Edenred’s products and services are registered trademarks of Edenred SA.
On 7 June 2010, Accor Services introduced its new name, Edenred, to all its 6,000 employees, as part of the proposed demerger of Accor Hotels and Accor Services. On 8 June, red-ball-themed events took place in the Group’s 42 countries, presenting the change of the name and logo to the public.
“Edenred” expresses a powerful commitment to growth, as embodied in the company’s Eden corporate project. “Eden” comes from the initials of the project’s French slogan “Entreprendre Différemment Ensemble” (Moving Forward Differently Together). Introduced in January 2010 and deployed by the company’s 6,000 employees, the project is underpinned by the five core values: entrepreneurial spirit, innovation, performance, simplicity, and sharing. “Eden” also means “paradise” in eight languages, reflecting the sense of well-being that Edenred’s solutions instil in individuals and organisations.
“Red” refers to the red ball that identifies the products successfully developed by the company for nearly 50 years. It also means “network” in Spanish, signifying the ties that bind private and public sector customers, employees, citizens, affiliates, and government authorities.
The corporate brand’s new logo is comprised of different components that give it a distinctive identity: the red ball, symbolising the different products and services; the name’s initial letter to create a sense of community; a sphere, denoting the company’s global presence; and a square, whose contemporary styling and shape recall today’s social networks.
Because Edenred’s products enable users to have lunch, buy gifts, pay for childcare services, manage business expenses, or take a holiday, the new brand has chosen a baseline that puts the emphasis on day-to-day well-being and simplicity: “For an easier life”.
“The Edenred brand is people-focused, friendly, optimistic, and innovative,” says Eliane Rouyer-Chevalier, Edenred’s Executive Vice President, Corporate and Financial Communications. “It will project our image and build awareness of the Company in all of our current and future host countries.”